What: The IBM/Unica Campaign connection will allow you to sync data between BlueConic and IBM/Unica Campaign (back and forth) in real time. Contact us to learn more about connecting BlueConic with IBM/Unica Campaign.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
Why: Drive relevancy with IBM/Unica Campaign data. By taking campaign data into BlueConic, you can individualize the user experience on-site or in-app. By using BlueConic's unique behavioral data collection engine, and sharing segmentation and profile information out to IBM Campaign, you can enable highly relevant online and offline campaigns based on real-time segmentation.