What: The IBM/Unica Campaign connection will allow you to sync data between BlueConic and IBM/Unica Campaign (back and forth) in real-time.
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: Drive relevancy with IBM/Unica Campaign data! By taking campaign data into BlueConic, you can individualize the user experience on-site or in-app. By using BlueConic's unique behavioral data collection engine, and sharing segmentation and profile information out to IBM Campaign, you can enable highly relevant online and offline campaigns based on real-time segmentation.