What: The HCL Unica Campaign connection will allow you to sync data between BlueConic and HCL Unica Campaign (back and forth) in real time. Contact us to learn more about connecting BlueConic with HCL Unica Campaign.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
Why: Drive relevancy with HCL Unica Campaign data. By taking campaign data into BlueConic, you can individualize the user experience onsite or in-app. By using BlueConic's unique behavioral data collection engine, and sharing segmentation and profile information out to HCL Unica Campaign, you can enable highly relevant online and offline campaigns based on real-time segmentation.