Decrease bounce rates BluePrint

With the Decrease bounce rates BluePrint, you will decrease landing page bounce rates by continuing campaign messaging or otherwise speaking with relevancy by using profile data to serve contextual interactions to your known and anonymous users.

The Decrease bounce rates BluePrint is one of a number of goal-oriented BluePrints available.

 

Creating the program

Open the BluePrints menu and click a marketing goal to start up a BluePrint.

The BluePrint will begin, taking you to a page that explains the purpose and the actions required from you to create a marketing automation program within BlueConic. The wizard will guide you through four steps: "Collect", "Assemble", "Segment" and "Deliver". Along the way, text highlighted blue will offer additional explanation when hovered over. Click [Let's go!] to start the process.

 

Collect

In the "Collect" step you determine what listeners you want to use to track campaigns. Choose an existing listener by selecting it.

Alternatively, click [Create Campaign Tracker Listener] to create a new listener and determine which campaign tracking URL parameters should be listened for. You can manually add parameters, or, if you have an example of a campaign URL, you can paste that and in the input field to test it for parameters.

Click [OK] to accept the parameters. Upon clicking [OK] the accepted parameters are converted to campaign tracking settings. A mapping table is automatically created to determine which parameter value will be stored in which profile property.

The mapping table is editable: you can change the names of parameters, or you can select or create a different profile properties as you see fit.

Be sure to indicate which of the parameters will contain the id that uniquely identifies the campaign.

Finally you have the option to change the profile property that will hold the value of the campaign id when a visitor is active (i.e. does not bounce) after landing via a campaign. Click [Campaigns with Subsequent Action] and select or create the profile property where you want to store the value.

Click the [Create Listener] button to name and create a listener based on your choices. The new listener will appear under "New Listeners":

Click the [Confirm Listeners] button to confirm your selection and proceed to the "Assemble" step.

Click [Skip to Segment] to ignore your selection, skip the "Assemble" step and move straight to the "Segment" step. This can come in handy if you simply want to deliver segments your AdTech partners and want to leave the details of selecting what to collect and assemble to the wizard.

Click [Back to Introduction] to back out of the "Collect" step and return to the previous screen.

 

Assemble

In the "Assemble" step you can inspect, choose and confirm which profile properties will actually be used from the collectors selected in the "Collect" step. If applicable, indicate the campaign IDs that you want as the basis for the impact analysis. Press the [Confirm Profile Properties] button to continue to the next step, or press the [Back to Collector Selection] button to back out to the previous step.

 

Segment

The "Segment" step allow you to select or create segments that you want to deliver a unique dialogue to in the deliver step.

If possible, the wizard will present you recommended segments based on the profile properties from the previous step. Click "Show all Segments" to see the list of all segments. If you have many segments to choose from, you can utilize the search box to quickly find what you need. You can select any segment that you would like to use. Also, you can create a new segment on the fly by pressing the [Create Segment based on chosen Profile Properties] button. Learn more about segment definitions in Using Segments.

Note that you might select a segment that depends on profile properties that haven't been selected yet. No worries! The wizard will validate the settings in the last step and add missing profile properties and collectors where needed.

Press [Confirm Segments] to confirm your selection of segments and proceed to the next step.

Press [Back to Assemble] to go to the previous step.

 

Deliver

In the "Deliver" step you create the dialogue that you want to show to the selected segment of visitors. You see a table with all selected segments. To create a dialogue, start by selecting when you want to deliver your unique dialogue. Either when the visitor enters the page, or when the visitor exits the page. Note that you can actually have one dialogue for entering and one for exiting, but you will have to create the dialogues one by one. This is why the other selection box will grey out as soon as you select one option.

 

Click [Create Dialogue] to start creating your unique dialogue. Select the type of message you want to present. Choose one of the recommended message types, or click "Show all message types" to choose from all available types:

 

When you are ready to create the message, click [Select Dialogue Type] to start creating your unique dialogue. You can now edit the dialogue as you would normally do on the "Interaction" tab of a regular dialogue.

When you are done selecting click [Create Dialogue], name the new dialogue and click [OK].

You can repeat this dialogue creation process and opt to copy the contents of dialogues that you created earlier or create them new. When you are ready, click [Done Creating Dialogue(s)].

If you want to return to the previous step click [Back to Who & When Selection].

 

Next, you can determine the state of each dialogue that you created:

Click [Accept Dialogue States] when you are done selecting, or click [Back to Dialogue Creation] when you want to return to the previous step.

And with that, you have entered everything there is to enter. The wizard will display an overview of your selections: 

Now all that remains is to click [Create Program] to convert all your selections into an actual program. (Or click [Back to Delivery Selection] to return to the previous step.) Your marketing program will be displayed as a dashboard containing an overview of the program and several insights to show statistics of the program.

Additional items can be added to the delivery step of the marketing program by hovering over the "Deliver" section and clicking the "+" icon.

The dashboard offers some text assistance on what to do now that you have finished creating the marketing program. You can hide this information by clicking "Hide".

Cancelling

If, at any time, you feel like cancelling the creation of the program, click the [x] button or click outside of the lightbox to close the lightbox and cancel the process. A confirmation dialogue will appear to verify if you really want to close the BluePrint; press [Yes, close] to remove the program or press [No, cancel] to return to the wizard without removing any data.

 

 

The Decrease bounce rates BluePrint is a standard plugin.