What: The Lotame Connection will allow BlueConic customers to enrich the information in an existing Lotame DMP account. The connection will feed segment or profile information from BlueConic to Lotame. Coming soon!
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: BlueConic features a unique data collection engine that stores data at the customer level for known and anonymous users. Look-alike audiences and retargeting campaigns can be greatly improved through the use of this data.