What: The Salesforce Pardot connection will allow you to sync data between BlueConic and Salesforce Pardot (back and forth) in real-time. Coming soon!
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: Drive relevancy with Salesforce Pardot data! By taking < CMP > data into BlueConic, you can individualize the user experience on-site or in-app. By using BlueConic's unique behavioral data collection engine, and sharing segmentation and profile information out to Salesforce Pardot, you can enable highly relevant online and offline campaigns based on real-time segmentation.