Salesforce DMP Connection

What: The Salesforce DMP connection (formerly Krux) allows BlueConic customers to feed segment data or profile information to Salesforce DMP.

About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.

Why: By sending segmentation and profile property data to your advertising platform, you can more effectively reach targeted audiences with digital ads. You can stop targeting entire segments of visitors who are not a good fit for your advertising campaigns, or create new look-alike audiences based on data from your highest performing known and anonymous users.

Configuring the connection

About the Salesforce DMP Connection

Setting up the connection is partly done in Salesforce DMP, partly in BlueConic. When the connection is active, BlueConic will add a data layer to your web pages called BlueConicDataLayer.

Enter the name of this data layer, and expected items to export, to a Salesforce DMP Data Specification Template. This template can be required via Salesforce DMP. Once Salesforce DMP has configured your account, you can add and remove items to export into Salesforce DMP via the menu item "Export data into Salesforce DMP" at any time.

Data exchange shows the total number of unique profiles that have been exported via the connection. Note that these are unique profiles - if the same profile is exported multiple times, it is counted as 1.

SalesforceDMP_data_exchange.png

Export data into Salesforce DMP

To map information into Salesforce DMP, select a BlueConic profile property or all associated segments, then type the name of the related Salesforce DMP field next to it:

mapping.png

In the top right-hand corner, the number of profiles available for the export appears.

profiles.png

This number shows how many profiles meet the conditions for the selected segment (for example, they have an email address and gave required consent for an objective) and therefore are available for the export. BlueConic tries to export only the profiles that have changed since the last export. This number of profiles exported may be lower than the number displayed here. 

Privacy management

Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.

Do not export profile properties to Salesforce DMP that contain personally identifiable information, such as a name, an address, an email, or a digital identity.

 

The Salesforce DMP Connection is a standard plugin