What: The Salesforce DMP connection allows BlueConic customers to feed segment data or profile information to Salesforce DMP.
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: By sending segmentation and profile property data to your advertising platform, you can more effectively reach targeted audiences with digital ads. You can stop targeting entire segments of visitors who are not a good fit for your advertising campaigns, or create new look-alike audiences based on data from your highest performing known and anonymous users.
Configuring the connection
About the Salesforce DMP Connection
Setting up the connection is partly done in Salesforce DMP, partly in BlueConic. When the connection is active, BlueConic will add a data layer to your web pages called BlueConicDataLayer.
Enter the name of this data layer, and expected items to export, to a Salesforce DMP Data Specification Template. This template can be required via Salesforce DMP. Once Salesforce DMP has configured your account, you can add and remove items to export into Salesforce DMP via the menu item "Export data to Salesforce DMP" at any time.
Export data into Salesforce DMP
To map information into Salesforce DMP, select a BlueConic profile property or all associated segments, then type the name of the related Salesforce DMP field next to it:
Do not export profile properties to Salesforce DMP that contain personally identifiable information, such as a name, an address, an email or a digital identity.
The Salesforce DMP Connection is a standard plugin.