What: BlueConic customers use tracking pixels in combination with Xandr segment pixels to share customer segment information with Xandr (formerly AppNexus). Contact us to learn more about connecting BlueConic data via tracking pixels.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
Why: By sending segmentation and profile property data to your advertising platform, you can more effectively reach targeted audiences with digital ads. You can stop targeting entire segments of visitors who are not a good fit for your advertising campaigns, or create new look-alike audiences based on data from your highest-performing known and anonymous users.