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Oracle BlueKai Connection

How to exchange customer data between the BlueConic customer data platform and teh BlueKai DMP

What: The Oracle BlueKai Connection allows BlueConic customers to enrich the information in an existing BlueKai DMP account. The connection feeds segment or profile information from BlueConic to BlueKai.

About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

Why: BlueConic features a unique data collection engine that stores data at the customer level for known and anonymous users. Look-alike audiences and retargeting campaigns can be greatly improved through the use of this data. 

Configuring an Oracle BlueKai connection

How to synchronize customer data between BlueKai and BlueConic

BlueKai Connection Settings

Push Frequency
The Push Frequency determines when BlueConic data will be sent to BlueKai. Three options are available:
  • Each Page View
  • Only when the Variables change
  • Once per Visit
BlueKai Site Id
The unique site identifier in BlueKai.
Email properties
Enumerate the profile properties that contain email addresses, so they can be passed on as hashed values to BlueKai instead of as plain text.


Data Variables

Data Variable (required)
Enter the name of the variable in BlueKai that will hold the value sent by BlueConic.
BlueConic Value Type

Choose one of:

  • Text: The value will be a fixed text
  • BlueConic Profile Identifier: The value will be the unique identifier of the BlueConic profile.
  • Profile Property: Use the value of a BlueConic Profile Property in the visitors profile. If multiple values are available for the selected Profile Property, values will be pipe-separated.
  • Associated Segment(s): Use the names of all associated BlueConic segments as value. Names will be pipe-separated. If you want to push the associated Segments of a visitor, the option "Expose the segments that the visitor is part of" on the Privacy > Settings tab in BlueConic must be enabled.
  • All viewed Interactions: Use the names of all viewed BlueConic interactions (for the current page view) as value. Names will be pipe-separated.
  • Permission Level: The permission level chosen by the visitor.
BlueConic Value Detail
Based on your choice for BlueConic Value Type the details can be entered here. For type "Text", enter the text string you want to use as value. For type "Profile Property", select the profile property that will hold the value to send. For the other types BlueConic will determine the value automatically.

Privacy management

Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.


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