What: The XperienCentral enterprise web CMS delivers content across channels and devices. By embedding the BlueConic script on all pages of your website(s), you can combine BlueConic with a XperienCentral website to build BlueConic customer profiles and improve user engagement. Place the BlueConic script tag on your website pages to unify your first-party customer data.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
Why: Decreasing page views and time-on-site have an adverse impact on your conversion rates and revenue. BlueConic helps brands improve website engagement by discerning individual intent from collected and rationalized web behavior. Create customer segments derived from these customer profiles to deliver relevant experiences that persuade the visitor to stick around. Boost the time spent browsing on your digital channels and offer richer, more relevant experiences that facilitate key consumer activity.