Signal Connection

What: The Signal Connection will allow segmentation or profile information to be sent from BlueConic to Signal by pushing data into an existing data layer (JavaScript object), or creating a new data layer specifically for this purpose. Coming soon!

About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.

Why: Your marketing stack is already connected to Signal. Use this connection to share first party data out to the stack for your known and anonymous users, whether it was collected by BlueConic or integrated through another BlueConic connection.