Ad block detection listening allows you to detect whether or not a visitor is actively using an ad blocking technology to hide advertisements. The result ("yes" or "no") is stored in a profile property for use in a segment.
Configure the listener
The listener takes a single parameter, which is the profile property to store results in. Select the profile property where the detection result is stored. The default value is "AdBlock Usage Detected", which is fine.
Create a segment
With the listener in place, it will take just a few seconds to head to Segments and create your segment for "users blocking ads":
- Select the profile property "AdBlock Usage Detected"
- Select the value "yes"
Interact with your users
As with all data collected and segmentation performed in BlueConic, ad block segmentation is available to be shared out to any number of other systems to be used in campaigns and analyses.
You can also use BlueConic dialogues to take advantage of the otherwise empty ad placements. Prompt users to sign up for newsletters, to subscribe, to share content on social networks, etc.
Here is an example from our fake publishing site!
Consider a typical ad placement:
When blocked, you can attempt to recoup lost revenue from this ad space by placing highly relevant messaging in its place:
Listeners can be added to Objectives, allowing for privacy management of the information that is being picked up. The listener will only update a profile if the visitor consented to at least one of the objectives that it is linked to.
The Ad block detection listener is a standard plugin.