Universe (Insight)

The Universe insight shows the relations between the domains and their channels. 

Default view

By default the universe looks like the image below. Each domain in the universe is represented by a circle; in the circle the logo of the domain is displayed (the logo can be set in the Universe section of the Settings tab). In the beginning there will be no lines visible between the domains; these lines will automatically appear when activity occurs between the domains.



In the default view, you can see the traffic between the domains but not between the individual channels. The default primary domain that is shown is the domain you have write access to that has the most user profiles.

Traffic among channels

 To zoom in to see which channels within the domains sent or drew traffic to another, click the plus (+) button or use the mouse wheel. The result is a more detailed view of the traffic between the channels within the domain. For example:




In the example above, you can see the incoming traffic between individual channels within the domains.

Channel details

Zooming into the third level view, BlueConic displays the names of the channels that drew incoming traffic. For example:



To set the focus on another domain, click the empty space in a domain (not on a channel). To change the view between incoming and outgoing traffic, select "Incoming" or "Outgoing" in the bottom pane. You also have the option to select from the following views:

 

  • Traffic
  • Views
  • Clicks
  • Conversions

About the lines between the domains/channels

  • The thickness of the lines varies. The thicker the line, the higher number it represents. If there is no relation between channels, then there is no line.
  • The lines have a direction: they show either inbound or outbound data (always seen from the centered domain). The inbound/outbound view can be switched by the "Incoming"/"Outgoing" options in the bottom pane.
  • What the lines represent is determined by the pull-down on the left of the settings bar. Possible options:

    OptionDescription
    Traffic The line represents the number of people that travelled from domain B to domain A by clicking on an interaction or variant in an optimizer belonging to domain B.
    Views The line represents the number of people that viewed an interaction or variant in an optimizer active in domain A while the interaction or variant in an optimizer belongs to domain B.
    Clicks The line represents the number of people that clicked an interaction or variant in an optimizer active in domain A while the interaction or variant in an optimizer belongs to domain B.
    Conversions The line represents the number of people that triggered a conversion for an interaction or variant in an optimizer active in domain A while the interaction or variant in an optimizer belongs to domain B.


  • Only lines related to the centered domain are shown. Click on any domain to center that domain and see all relations between that domain to the rest of the universe.

The Playback bar

The Playback bar consist of the timeline of the past week followed by "Now". Hit the "Play" button to start the playback:



  • At the top left corner of the universe the current date and time is replaced by the date and time of the playback moment. The "Live" text is also replaced by "Playback".
  • The slider allows you to select a day between the current day and six days before.
  • During the playback you can see the changes that occurred during the last week.

The Universe Insight is a standard plugin