Knowledge Base

Universe Insight

Add the Universe insight to a BlueConic dashboard to show the relations between BlueConic domains and their channels.

Default view

By default the universe looks like the image below. Each domain in the universe is represented by a circle; in the circle the logo of the domain is displayed. In the beginning there will be no lines visible between the domains; these lines will automatically appear when activity occurs between the domains.

In the default view, you can see the traffic between the domains but not between the individual channels. The default primary domain that is shown is the domain you have write access to that has the most user profiles.

Traffic among channels

To zoom in to see which channels within the domains sent or drew traffic to another, click the plus (+) button or use the mouse. The result is a more detailed view of the traffic between the channels within the domain. For example:

In the example above, you can see the incoming traffic between individual channels within the domains.

Channel details

Zooming into the third level view, BlueConic displays the names of the channels that drew incoming traffic. For example:

How to show BlueConic insights for universe and channel traffic in the CDP

To set the focus on another domain, click the empty space in a domain (not on a channel). To change the view between incoming and outgoing traffic, select "Incoming" or "Outgoing" in the bottom pane. You also have the option to select from the following views:

Traffic
Views
Clicks
Conversions

About the lines between the domains/channels

The thickness of the lines varies. The thicker the line, the higher number it represents. If there is no relation between channels, then there is no line.
The lines have a direction: they show either inbound or outbound data (always seen from the centered domain). The inbound/outbound view can be switched by the "Incoming"/"Outgoing" options in the bottom pane.

What the lines represent is determined by the pull-down on the left of the settings bar. Possible options:

Option	Description
Traffic	The line represents the number of people that travelled directly from domain B to domain A.
Views	The line represents the number of people that viewed an interaction or variant in an optimizer active in domain A while the interaction or variant in an optimizer belongs to domain B.
Clicks	The line represents the number of people that clicked an interaction or variant in an optimizer active in domain A while the interaction or variant in an optimizer belongs to domain B.
Conversions	The line represents the number of people that triggered a conversion for an interaction or variant in an optimizer active in domain A while the interaction or variant in an optimizer belongs to domain B.

Only lines related to the centered domain are shown. Click on any domain to center that domain and see all relations between that domain to the rest of the universe.