April 2015 BlueConic Product Updates
Insight plugins: multiple segments, segment percentage, average value, profile merges
Compare Multiple Segments over time
For this graph you can select multiple segments which are then displayed in one graph, showing the relative development of these segments over time. You can either display the values as absolute or relative numbers. If you have mutually exclusive segments, you can also display them as a stacked layer.
Segment Percentage KPI
This plugin displays one segment as a percentage of another segment. In case of overlapping segments, this allows you to monitor the relation between these two segments. For example this KPI insight allows you to display the percentage of known visitors in your database, or the size of your “customer” segment compared to “all visitors”.
Average Profile Value KPI
This plugin allows you to monitor the average value of a profile property (e.g. average customer satisfaction score, average number of visits, average cart value) for a specific segment as a single KPI
Merged profiles over time
The graph that keeps track of the number of profile merges over time (that is displayed on the merge section in BlueConic) is now also available as insight widget.
When you use Gigya as your social login solution on your website, this connection makes it possible to store values from the Gigya profile automatically into the BlueConic profile of that visitor. You can configure your own mapping of Gigya properties to BlueConic profile properties.
Facebook profile transfer (updated)
The facebook profile transfer now also supports a profile transfer when the connect-action itself was not served by BlueConic but already available on the site. It also now allows you to map Facebook properties to your own BlueConic profile properties.
Universal Analytics (updated)
A small update that enables you to set the starting dimension that is to be used when transferring data to Universal Analytics. This is required when you are already using custom dimensions in UA for other integrations, and when your first set of dimensions are already in use.