Merged Profiles Over Time (Insight)

xUse the Merged Profiles Over Time insight to see the number of BlueConic customer profiles merged over time.

The Merged Profiles Over Time Insight and its controls

An example of an Insight based on the "Merged profiles over time" type:

How do I see how many customer profiles have been merged in BlueConic?

How are profile identities merged in the BlueConic customer data platform?
Select one of the following options for displaying the graph:
  • Daily: Plot the number of profiles merged per day.
  • Weekly: Plot the number of profiles merged per week.
  • Monthly: Plot the number of profiles merged per month.
  • Cumulative (Period): Plot the number of profiles per day, starting from 0 at the start of the selected time period.
  • Cumulative (Overall): Plot the total number of merges over all time.

The insight takes into account the time period setting of the current dashboard. A dashboard's time period is indicated by the clock icon in the top left. When a time period has been selected for the dashboard, the plotted graph changes to display the merged profiles for the selected time period.

When a time period has been selected for the dashboard and the "Compare with previous" option is activated, a percentage is shown to indicate the difference between the number of profile merges of the current period compared to the number of profile merges of the previous period. For all interval options except "Cumulative (Overall)" the number of profile merges in the previous period is plotted in red.