Variants (Insight)

Shows a graph with multiple lines, each representing a variant of the selected Optimizer Dialogue. These variants can be compared on: Views, Clicks, Conversions or one of the three ratios.

The Insight and its controls

An example of an Insight based on the "Variants" type:

X and Y axis
  • The X axis shows the date
  • What the Y axis shows depends on the option chosen at the Unit
Variants
At the bottom of the Insight the variants are shown; you can select up to 6 variants to be shown in the graph. If a dialogue has more than 6 variants click the variant name to select any of the available variants.

 

Configuration

Dialogue (required)
Select the dialogue for which you want to see the variants.
Interval (required)
  • Daily: The time period will be divided into days. For example, if the time period is "Last month", the graph will be divided into 30 days. The start value for each day is 0.
  • Weekly: The time period will be divided into weeks. For example, if the time period is "Last Quarter", the graph will be divided into 12 weeks. The start value for each week is 0.
  • Monthly: The time period will be divided into months. For example, if the time period is "Last Year", the graph will be divided into 12 months. The start value for each month is 0.
  • Cumulative (Period): Shows the cumulative total for the entire selected time period beginning with the first day. The start value for the period is 0.
  • Cumulative (Overall): Shows the cumulative total for the entire selected time period beginning with the first day. The start value for the period is the cumulative total up to the beginning the selected time period.
Aspect (required)
Select the aspect that is shown for each variant.

 

The insight takes the time period setting of the dashboard into account. This is indicated by the clock icon in the top left. When a time period has been selected for the dashboard the graph changes to display the variant data for the selected time period.

When a time period has been selected for the dashboard and the "Compare with previous" option has been activated, a percentage is shown to indicate the difference between the variant data of the current period compared to the variant data of the previous period.

The Variants Insight is a standard plugin.