Help Center

Privacy Settings

In the BlueConic Privacy Settings tab, you can set the default permission level for all website visitors and configure profile sharing between domains. Choose Settings > Privacy to open the Privacy settings tab.

These settings are important if you use BlueConic in a situation where you first want to ask visitors for permission to build a profile. (e.g. to comply with GDPR, CCPA/CPRA, or other privacy legislations). If this is the case, consult with your service provider, because settings will vary for the specific use case.

NOTE: If you are not using a permission dialogue, make sure that the default permission level is set to "level 2". When set to another level, BlueConic will store fewer properties or even no properties until it has explicitly been granted permission by the customer or visitor.

Default permission

The Default permission setting specifies the default permission level that will be applied to all website visitors. Using default permission levels is part of a deprecated privacy management process. 

The current method for capturing permission is via BlueConic Objectives. It it recommended to collect consent status via Objectives, and leave the default permission level set to Level 2.

The options are:

Permission Description
Level 0 (opt out) BlueConic will gather no anonymous or personal information about the visitor. The result is that the visitor's experience will be impersonal and they will only be served static content.

Level 1  BlueConic gathers anonymous statistical information that is used to optimize the visitor's experience on the website.

Level 2  BlueConic will store personal data and preferences. This setting gives the website visitor the most personal experience.

Legislation zones for privacy and marketing consent

In the Legislation zones area of the Privacy settings page you can select the legislation zones you want to support. You can manage customer privacy and consent for one or multiple legislation zones, including:

  • Argentina (PDPL)
  • Australia (Privacy Act)
  • Brazil (LGPD)
  • Canada (PIPEDA)
  • Europe (GDPR)
  • Israel (PPL)
  • Japan (APPI)
  • New Zealand (Privacy Act 2020)
  • People's Republic of China (PIPL)
  • Peru (PDPL)
  • Switzerland (DPA)
  • United Kingdom (UK GDPR)
  • US - California (CCPA/CPRA)
  • US - Colorado (SB190)
  • US - Nevada (SB220)
  • US - New York (NYPA)
  • US - Virginia (SB1392)
  • Rest of the World (including the disabled legislation zones)

Select one or more legislation zones for which you would like to offer privacy and consent controls, or select the "Whole world" or "Rest of the World" option to support all legislation zones. If you select two or more zones here, you will be able to select these zones in privacy and consent Objectives in BlueConic. (Consent management is enabled for an Objective once a legislation zone is selected.)

For example, if your customers are covered by the GDPR and CCPA/CPRA legislative zones, and you select those zones here, you will see GDPR and CCPA/CPRA appear in BlueConic Objectives in Dialogues, Connections, etc.

Note: By default, at least one of these legislation zones must be selected. If a legislation zone is currently in use in an Objective, you cannot deselect it here. 


Important Notes:

  • As of the June 2022 release, when the United Kingdom (UK GDPR) legislation zone is enabled on the Privacy settings page, all new UK visitors will be assigned to that zone and no longer to Europe (GDPR).
  • If United Kingdom (UK GDPR) is NOT enabled on the Privacy settings page, then any new UK visitor will continue to be assigned to the Europe (GDPR) zone until the UK zone is enabled.
  • Existing UK profiles before June 2022 will still be part of the Europe (GDPR) zone. No changes have been made for those visitors.

Opt-in and opt-out designations

Once you select a legislation zone on the Privacy settings page, click the dropdown that appears next to that zone to designate it as Opt-in or Opt-out.

The legislation zone will have this designation anytime it is added to an objective:

  • Opt-in: A visitor within an Opt-in zone meets the objective only if they consent to that objective. (If they refuse consent or do not make a selection, the objective will not be met.)
  • Opt-out: A visitor within an Opt-out zone meets the objective in all situations unless they explicitly refuse consent. (If they do not select whether they grant or refuse consent, they still meet the objective.)

Note: A legislation zone can only have one designation—either Opt-in or Opt-out—that applies to all objectives. You can modify this designation at any time from the Privacy settings page.

Learn more about managing consent and privacy using Objectives in BlueConic. See Objectives for more information on using BlueConic Objectives for privacy and consent management. 

Clean up profile

Enable this feature to make sure that the profile only contains data related to BlueConic Objectives for which the visitor has given consent. Notes about the Clean up profile setting:

  • If the visitor withdraws consent for an objective, the profile properties related to that objective will automatically be emptied.
  • A profile property will not be cleared if there is consent for another Objective to keep the data.
  • The only profile properties that will be emptied are profile properties used in BlueConic objects that are associated with an Objective.

External analytics

These settings enable you to expose (or keep private) the names of associated BlueConic segments, dialogues viewed, or associated lifecycles and stages when exporting profile data to other external systems, such as Google Analytics.

Profile Sharing

In BlueConic, domain groups can be created into which domains can be placed. When two or more domains exist in a domain group, the domains share the profile of a visitor between them. This means that a visitor's profile can contain profile properties from all channels in all domains in a domain group. If a website visitor visits domains in different domain groups, they will have a visitor profile for each domain group:

How does profile sharing work with domain groups for customer data privacy and GDPR, CCPA, PIPEDA, NYPA, and SB220 privacy compliance in BlueConic?

In the example above, the website visitor visits a channel in Domain A and as a result, Visitor Profile 1 in Domain Group 1 is created for that visitor. The same visitor also visits a channel in Domain B and as a result, Visitor Profile 2 in Domain Group 2 is also created for that visitor. The visitor now has two profiles, one for each domain group.

If a domain is moved from one group to another, the visitor profile does not follow the visitor to the other domain group. Using the example above, if Domain A is moved from Domain Group 1 to Domain Group 2, the profile used for the visitor when they visit a channel in Domain A will be the profile from Domain Group 2, in this case Visitor Profile 2:

How do domain groups work in BlueConic for privacy compliance with GDPR, CCPA, PIPEDA, SB220, and NYPA privacy legislation zones?

Before you create any domain groups, there is one default domain group named "Default Group". The Default Group cannot be deleted or renamed. Any domains that you create are always first added to the Default Group. After you create one or more groups, you can move domains freely between them.

Creating a domain group

To create a domain group, follow the steps below. Before you can create a domain group, you must first create domains.

  1. Enter the name of the new domain group in the text field.
  2. Click Add Group.
  3. Repeat the above steps for each group you want to create. The groups you create will be listed in alphabetical order. For example:

    How do I set up customer data privacy for domain groups in BlueConic to comply with GDPR, CCPA, PIPEDA, SB220, NYPA and other data privacy legislation zones?

Assigning a domain to a domain group

To assign a domain to a domain group:

  1. Expand the group containing the domain you want to assign to a different group.
  2. Drag and drop individual domains between domain groups.

Domain groups and conversion URLs

When adding domains to a domain group, keep the following in mind: if the Conversion URL for a dialogue interaction leads to a URL in a domain that is in a different domain group than the one in which the dialogue or optimizer is running, no conversion will be counted. A conversion is only counted when the Conversion URL is in a domain that is in the same domain group as the domain to which the dialogue or optimizer belongs.

Renaming a domain group

To rename a domain group:

  1. Hover the mouse over the domain group you want to rename; icons appear to the right.
  2. Click the edit icon How do I rename domain groups in BlueConic?.
  3. Modify the domain group name and then click OK.

Deleting a domain group

A domain group must be empty of domains before it can be deleted. To delete a domain group:

  1. Move all the domains in the group you want to delete to other groups or delete all domains that belong to the group.
  2. Hover the mouse over the domain group you want to delete; icons appear to the right.
  3. Click the delete icon How to delete domain groups in BlueConic.
  4. Click OK to confirm the deletion.


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