Graphs used in BlueConic

Graphs

In various parts of BlueConic, line or pie graphs are used to show values for interactions, variants, profile properties, and so forth. A subset of the graphs within BlueConic share identical options. This topic describes the options available in many BlueConic graphs.


Dialogue line graph

For each dialogue, you can view a line graph that shows values for six different metrics of interaction activity. The graph is available in minified view in the statistics widget in the right sidebar:

To view the detailed graph, click on this minified graph. A lightbox will open showing the graph in more detail. Along the X axis is the time period. Along the left Y axis are the percentages for the Clicks/Views, Conversions/Clicks, and Conversions/Views ratios and along the right Y axis are the totals for the views, clicks, and conversions. The figures that appear in the left and right Y axes change depending on the highest percentage or total for the metrics that are selected.

Line graph metrics

You can view the following metrics in the interaction line graph:

MetricDescription
Clicks/Views Ratio The percentage of clicks versus the number of views from the interaction. The Clicks/Views ratio is represented by a solid black line.
Conversions/Clicks Ratio The percentage of conversions versus the number of clicks from the interaction. The Conversions/Clicks ratio is represented by a solid blue line.
Conversions/Views Ratio The percentage of conversions versus the number of views from the interaction. The Conversions/Views ratio is represented by a solid green line
Views The number of views the interaction has had. The number of views is represented by a dashed blue line.
Clicks The number of clicks the interaction has had. The number of clicks is represented by a dashed green line.
Conversions The number of conversions the interaction has had. The number of conversions is represented by a dashed orange line.

For example:



To see the values for a metric, click the checkbox next to it to select it. A line will appear in the graph representing the metric you select. For example:



If you hover the mouse over a point on a line, a popup will appear and show the details for that date. For example:



Interpreting values for the Opt in - Opt out interaction

For complete information on interpreting Click and Conversion values for the Opt in - Opt out interaction, see the help for the Opt in - Opt out interaction.


Variant line graph

For each variant, you can view a line graph that shows values for six different metrics of variant activity. The graph is available in a minified view in the right sidebar, when you are configuring a specific variant.



By clicking on the minified graph, a lightbox will be opened with a more detailed graph. The line graph for a variant shows the exact same information that a line graph does for an interaction. See Interaction line graphfor complete information on viewing and interpreting the line graph for a variant.

Interpreting values for the Opt in - Opt out interaction

For complete information on interpreting Click and Conversion values for the Opt in - Opt out interaction, see the help for the Opt in - Opt out interaction.


Variants comparison line graph

For optimizer dialogues, you can view a graph that compares the performance of the different variants in one graph. It is available as a minified graph in the sidebar when you are on the "optimizer settings" section in a dialogue.

By clicking on the minified graph, a lightbox will be opened with a more detailed graph. You can compare up to six variants within the optimizer. Click the checkbox next to the variant for which you want to view its values. Each variant is shown in a unique color. You can select from the following units:

UnitDescription
Views The number of views the variant has had.
Clicks The number of clicks the variant has had.
Conversions The number of conversions the variant has led to.
Clicks/Views Ratio The ratio of views that have led to a click.
Conversions/Views Ratio The ratio of views that have led to a conversion.
Conversions/Clicks Ratio The ratio of clicks that have led to a conversion.




Merge statistics line graph

Statistical data regarding the number of profiles that have been merged over time based on the defined rules can be viewed in the Profile Merging tab (under Settings). The begin time of the graph is when the first profile merge was performed. To view a large version of the graph, click the small version:



The blue line in the graph contains a number of nodes. If you hover the mouse over a node, you can see the statistics for a specific date. For example:





Graph options

You can change the view of line graphs by adjusting the range of values that are shown as well as the time period.

Selecting the time period for a line graph

You can define the time period that is shown on the X axis of a line graph. Select one of the following for the X axis time period:

Time PeriodDescription
Last Day All values from the last 24 hours.
Last Month All values from the last 30 days.
Last Quarter All values from the last 90 days.
Last Year All values from the last year.
Custom Period Shows all values for the period defined by the start and end date you specify.

To select a new time period, click the text to the left of the separator at the bottom right part of the graph:



A lightbox will appear from which you can select a different time period. If you select "Custom Period", you can enter a start and end date to display the exact time period you want to view. Click [OK] when you have selected the new time period.

Selecting the X axis scale for a line graph

You can select different scales for the X axis of a line graph in order to increase or decrease the granularity of the values shown. This allows you to divide the selected time period into different values. Select one of the following for the X axis scale:

ScaleDescription
Daily The time period will be divided into days. For example, if the time period is "Last month", the graph will be divided into 30 days. The start value for each day is 0.
Weekly The time period will be divided into weeks. For example, if the time period is "Last Quarter", the graph will be divided into 12 weeks. The start value for each week is 0.
Monthly The time period will be divided into months. For example, if the time period is "Last Year", the graph will be divided into 12 months. The start value for each month is 0.
Cumulative (Period) Shows the cumulative total for the entire selected time period beginning with the first day. The start value for the period is 0.
Cumulative (Overall) Shows the cumulative total for the entire selected time period beginning with the first day. The start value for the period is the cumulative total up to the beginning the selected time period.

To select a new scale, click the text to the right of the separator at the bottom right part of the graph:



A lightbox appears from which you can select the units into which the X axis will be divided. Note: You cannot change the X axis scale if "Last Day" is selected as the time period — it is automatically set to "Hourly". Click [OK] when you have selected the new scale.


Exporting graph data

The data in a BlueConic graph can be exported so that you can inspect it in an external application. The file is exported in Microsoft Excel spreadsheet format. To export the data from a line or pie graph, click the Export icon at the top right part of the graph:



  1. To open the export file in an application, select the application from the drop-down list and then click [OK].
  2. To save the file to a local disk or network location, select "Save File" and then click [OK]. Depending on your browser, the exported is either saved in the "Download" directory or you can specify the location. By default, the name of the export file is "BlueConic_Export_[name]_[date (yyyymmdd)]_[time (hhmmss)].xls" where [name] is the name of the interaction, optimizer, variant, etc.