Users now have the ability to change their own password. In the title bar of BlueConic, at the right, there is a dropdown option next to your login-name. Click this drop-down option to access the "change password" option.
A popup will appear where you can change your password by entering the old password and entering your desired new password twice. BlueConic requires you to use a strong password that meets the criteria described under the fields. A validation mark will be shown to indicate your password matches the criteria.