What is Permission Management?

BlueConic Permission Management allows you to offer a website visitor direct control over the extent to which their online experience is personal and dynamic. It does so by presenting the website visitor with three out-of-the-box experience levels (a.k.a. permission levels) that allow the website to store and track varying amounts of information about them.

Control is given by dynamically serving the visitor three interaction dialogs referred to as the Notification, the Selector, and finally the Footer.

Notification

The Notification delivers a pop-up window that is triggered for all visitors who have not yet chosen a personal experience level. The Notification displays text that explains the permission management process and offers a hyperlink, which when clicked makes the Selector appear.

Below is an example of what a notification could look like:

Selector

The Selector is a pop-up window in which visitors select their own experience level. They are given the choice of a completely non-personal and private experience that only shows static content (Level 0), a more personalized experience in which a limited set of anonymous details about them are stored and tracked (Level 1), and a highly personalized, dynamic experience level which offers the most relevant and personalized content (Level 2).

Below is an example of what a Selector could look like:

Footer

The Footer is a short message, usually one sentence, which alerts the visitor that they can change their permission settings. To ensure that website visitors have access to their permission settings, it is recommended that the Footer always remains visible. The Footer contains a hyperlink that, when clicked, triggers the Selector.

Below is an example of what a Footer could look like:

The contents and theming of the three dialogs can be maintained in BlueConic.

More details can be found in Implementing Permission Management.