Knowledge Base

Release 2.6

You've landed on some older release notes from our early days. Learn about current BlueConic features and use cases in the BlueConic Knowledge Base.

In BlueConic version 2.6, Optimizers have been added. Optimizers interact with universe visitors in the same way that interactions do, however there is a crucial difference: an optimizer contains two or more variants that interact with the visitor in different ways, the aim being to find the variant that is most effective in reaching the goal you define for the optimizer. A variant is an interaction in the context of an optimizer.
Once BlueConic determines which variant is most effective according to the defined goal using the defined strategy, you specify what the optimizer does next. For example, you can see whether displaying a lightbox leads to more clicks than displaying a banner. If the lightbox leads to more clicks, for example, then you can tell the optimizer to target website visitors with the lightbox and stop showing the banner. See the online help for complete information (User > Dialogues).