The ground rule for conversions is that without a click there will be no conversion. This means Conversion events can only be attributed to a dialogue after a Click event has been attributed to that dialogue.
Other points to take away:
- Make sure you select a channel for the dialogue on the 'Where' tab. Only dialogues with a channel will be attributed events.
- Make sure you use correct syntax when specifying the Conversion URL for an interaction. This article describes how.
- If two or more dialogues share the same Conversion URL (or have matching URL specifications) then only the interaction to which a Click event was last attributed will be attributed the Conversion event.
- For 'Content' and 'Lightbox' interactions, Click events will only be attributed if the URL of the link is a 'Shortened URL' created with the link icon in the editor.
Learn more about dialogue conversions in the "Why" section.