What is a REST API?

REST stands for Representational State Transfer and it uses the four HTTP methods GET, POST, PUT and DELETE to execute different operations. This in contrast to SOAP for example, which creates new arbitrary commands (verbs) like getAccounts() or applyDiscount()

The BlueConic REST API is an interface that provides access to BlueConic visitor profile, segment, and interaction information. Through the API you can retrieve visitor profile information as well as add properties to visitor profiles. BlueConic segments and interaction JavaScript can also be retrieved and events can be posted to a BlueConic session.