In BlueConic, Listeners collect data about visitors and customers based on their online behavior or provided input and store that data in BlueConic profiles. BlueConic offers a range of listeners for to collect first-party customer profile data. Below are a number out-of-the-box listener types. Each BlueConic listener is defined by a set of rules.
Behavior Listening allows you to modify the value of a customer or visitor's profile properties based on their behavior. Behaviors you can monitor include:
- The visitor visits a location containing the defined word(s).
- The visitor clicks in an area containing the defined word(s).
- The visitor visits a URL containing the defined word(s).
- The specified social media event is detected.
- An advanced event occurs in a social media or other type of context.
Read more about Behavior Listening.
Form Listening allows you to set a value for a property in a visitor's profile based on visitor input. You can use the listener to both set the value of an existing profile property to a particular value as well as add a value to a profile property that supports multiple values. The input from the visitor is derived from a form submitted on a web page.
In this listener you define which form field contains the data to be written to the profile property, the profile property that is written to and the circumstance that triggers the submission of the data to the profile property.
Read more about Form Listening.
Interest Ranking allows you to add interests (keywords) to a profile property in a visitor's profile based on a points-based system. Points for an interest are scored based on the visitor's behavior, which includes viewing content, clicking something, coming to your website from a specific referring URL and landing on a URL that contains a specified string. Once an interest has been added to a visitor's profile, you can create one or more segments which you can use to target the visitor(s).
The points-based system that Interest Ranking uses to determine whether an interest is added to a profile property can have a defined threshold. The threshold determines the minimum score that must be reached before the interest is added to the profile property. This allows you to determine how interested a visitor must be before interests are added to their visitor profile. Additionally, you can limit the number of interests that are added to a profile property. You can choose whether all interests that reach a certain number of points are added or the top X, where X is an integer.
Typically, how you decide to score something depends on many factors. A visitor arriving from a specific referring URL might receive a relatively high score for a certain interest because the link they clicked to arrive at the current URL indicates that they are more than casually interested in what you have to offer. Likewise, in certain situations, a click in a specific area of a web page might receive a high score because an ad appears there.
Read more about Interest Ranking.
Scoring allows you to add a score to a profile property based on a points-based system. The points scored are based on the visitor's behavior, which includes viewing content, clicking something, coming to your website from a specific referring URL and landing on a URL that contains a specified string. You can create segments that target visitors who have scored a certain number of points for a property in their profile.
Read more about Scoring.