Does BlueConic support A/B testing?

Yes, BlueConic provides tools to run A/B testing as well as dashboards and insights to visualize A/B testing results.

How do I run A/B testing for marketing customer data in the BlueConic CDP

In BlueConic you can configure Dialogue Optimization. Dialogues can contain two or more variants that interact with the visitor in different ways, the aim being to find the variant that is most effective in reaching the goal you define. Each variant of a dialogue can use a different type of interaction, e.g. one variant could change content whereas another could pop up a lightbox. To visualize results of dialogue and variant testing, see the Variants Table insight.

Learn more about dialogue optimization for A/B testing in BlueConic.