Does BlueConic support A/B testing?

Yes, BlueConic provides a range of tools to run A/B testing, dashboards and insights to visualize A/B testing results, and a prebuilt AI Workbench notebook to apply advanced A/B testing AI models to your results

How do I run A/B testing for marketing customer data in the BlueConic CDP

Do A/B testing for BlueConic dialogues

In BlueConic you can configure Dialogue Optimization. Dialogues can contain two or more variants that interact with the visitor in different ways, the aim being to find the variant that is most effective in reaching the goal you define. Each variant of a dialogue can use a different type of interaction, e.g. one variant could change content whereas another could pop up a lightbox. To visualize results of dialogue and variant testing, see the Variants Table insight.

Learn more about dialogue optimization for A/B testing in BlueConic.

Apply AI marketing models to your A/B testing

How do I get started using AI and machine learning for marketing A/B testing in BlueConic?Use the prebuilt Advanced A/B testing notebook in AI Workbench to evaluate your A/B testing results and pick the best optimal dialogue. In AI Workbench, select the Parameters tab, and enter a BlueConic dialogue to examine. Using a Bayesian framework, the notebook compares the click-through and conversion rates for the dialogue and its variants and provides advice on which performs better.

How do I evaluate A/B testing using machine learning and AI marketing in BlueConic's AI Workbench?

Learn more about the BlueConic AI Workbench.