MediaMath Connection

How to connect BlueConic customer data to MediaMathWhat: The BlueConic MediaMath connection lets you use BlueConic profile data to synchronize customer information from BlueConic segments to MediaMath audiences. The connection runs as a batch export connection.

About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

Why: By exporting profile data from BlueConic to MediaMath, you can target advertisements in MediaMath using BlueConic customer segments.

How: For information on accessing the MediaMath connection, contact your BlueConic Customer Success Manager.

Adding a MediaMath Connection

  1. Contact your Customer Success Manager to add the MediaMath Connection to your BlueConic tenant.
  2. Click Connections in the Navigation bar.
  3. Click Add Connection.
  4. A pop-up window appears. Enter "MediaMath" in the Search bar.
  5. Click MediaMath connection.
    The MediaMath connection page opens. Enter a name for the connection.
    You can expand or collapse metadata fields (favorite, labels, and description) by clicking the gray + or .
    How to exchange customer data from BlueConic customer segmentns to MediaMath audiences to reduce ad spending

Configuring a MediaMath connection

Before you begin, contact your MediaMath Customer Success Manager to obtain your account information needed to connect the two systems: username and password, as well as the MediaMath Organizations, Agencies, and Advertisers that contain your MediaMath customer information.

Authenticating your MediaMath account credentials

  1. Open the connection's Set up and run page, where you need to authenticate your connection between BlueConic and your MediaMath account.
    How to use BlueConic customer profile data to shape advertising audiences in MediaMath
  2. Enter your username and password for MediaMath, which you can obtain from your MediaMath account team.
    This user needs to have rights in MediaMath for updating the account's MediaMath taxonomy.
  3. Enter the Organizations, Agencies, and Advertisers for the customer audiences you will export data to from BlueConic.
    Contact your Media Math account manager to obtain this information. Also, these organizations, agencies, and advertisers need to be connected to BlueConic_Data_Vendor(102365) in MediaMath.

After the connection runs, data exchange shows the number of unique BlueConic profiles whose data was sent to MediaMath.
How to export customer profile data and customer segmentation from BlueConic CDP to MediaMath

First, you need to choose the BlueConic customer data to export by setting up an export goal.

Choosing the customer data to export

In the left-hand panel, select Export segment information to MediaMath to configure the export goal where you specify the customer segment to export, and map data between BlueConic segments and MediaMath audiences.

  1. Select a BlueConic segment to export profile data from.
    At the top right-hand corner you can see how many profiles are available to be exported.
    How to I use CDP customer profiles and customer segments from BlueConic to reduce ad spending in MediaMath?
  2. Map BlueConic segments to MediaMath.
    On the left-hand side, select customer BlueConic segments and match them to audiences in MediaMath. In the example shown here, 16,700 profiles in the Customers segment are available for export to MediaMath audiences. You can map segment membership for these customers to specific MediaMath audiences for targeting.
    Note: Profiles exported must first be a member of the customer segment you chose in step 1, and also part of one of the segments you map to audiences in step 2. 
  3. Save your settings and run the connection.

Running the connection

To run the connection, turn the connection on at the top of the page and save your changes. Use the settings in the Run history section of the Set up and run page. See Scheduling connections for details on running connections.

Connection status

Once you've set up and saved your connection, the icon at the top of the window reflects the status of the connection.
How to use the MediaMath Connection in BlueConic

An arrow run from BlueConic to MediaMath, signifying the direction of the data export. When the arrow is green, the is ready to be sent to MediaMath.

Privacy management 

Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.