What: The Cheetah Digital connection will allow you to sync data between BlueConic and theCheetah Digital in real-time.
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: DriveCheetah Digital relevancy with first party data! By sharing BlueConic segmentation and profile information out to theCheetah Digital, you can enable highly relevant online and offline campaigns based on real-time segmentation.