What: FullContact is a service that builds a clearer picture of your visitors. Have BlueConic enrich the profiles of your known visitors with the information harvested from the public internet by FullContact.
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: FullContact can return a wealth of publicly known information based on an email address. This will help you build a clearer picture of your known audience.
Configuring the connection
Start by setting up the communication channel between BlueConic and FullContact by obtaining your API key from your FullContact environment. Open the Setup tab on the left hand side and enter your API key:
BlueConic can now connect to FullContact, but you still have to set up mapping rules on what to import. Activate and open the tab "Import data into BlueConic" on the left hand side. Follow the steps:
1. Select BlueConic segments
Select one or more segments that visitors will have to be a part of in order to have their profiles enriched by FullContact. For example: you could use this to only enrich profiles that haven't been enriched already by creating a segment that tests the mapped profile properties to be empty.
2. Select BlueConic trigger(s)
Select one or more profile properties that should be used as a trigger; when their value in the profile changes a request to FullContact will be triggered to enrich the profile. A good choice for the trigger is the profile property you will use for identifier.
3. Select identifier
Select the FullContact identifier and the BlueConic profile property whose value should match in order to enrich a profile.
4. Map FullContact data to BlueConic
Here you select the data from FullContact that you would like to import into BlueConic and determine to what BlueConic profile properties the data will be mapped. To add more mapping rules click the button [Add mapping].
Give your connection a name, switch it on and save it. Now you're ready to go and profiles will be enriched as their trigger profile properties change! Note that this will only work from this point in time forward; existing profiles will not automatically be updated.
Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.