How can I validate my tag implementation?

In BlueConic, you can validate your tag implementation in many ways -- there are some great vendors/services out there at a range of pricing, starting with free!

We recommend validating in any way possible soon after applying tags. You can start by validating data in BlueConic against data from your analytics platform. If you filter an analytics report to show the number of unique visitors in the last 24 hours, this should maintain a close distance (but will not exactly match) from a report you can pull in BlueConic.

To check in BlueConic, head to the Insights area under 'More':

How to validate the BlueConic tag for my marketing customer data platform, CDP

Once you are there, click "Add Dashboard" in the top right:

Adding the first dashboard in BlueConic

and then "Add Insight":

Adding my first insight in BlueConic

Select the "Segment discovery" chart (check 'Show all' if it is not listed):

Adding a Segment Discovery chart to BlueConic

To show the number of profiles visiting in the last 24 hours, find the "last visited date" profile property below the segment discovery wheel (hint: type "last"):

How do I view the number of customer profiles in my marketing customer data platform?

Begin building a segment of users visiting in the last day:

Building a segment in BlueConic

The number of profiles visiting in the last 24 hours will be displayed:

How do I see how many profiles visited my BlueConic site in 24 hours