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2015 - R34 BlueConic Product Updates

Improved simulator behavior

Web site handling

In R34 we have changed the handling of websites within our simulator environment, to maximize the support for different site configurations.

The simulator (and also the other inline views that are used in the dialogues section and in the visual picker) no longer use a proxy, but work directly with the BlueConic script on the pages, which will improve the stability.

A fallback is provided for pages that do not allow embedding in an iframe. You now have the option to open these sites in a separate window. The simulator widgets will keep on working while you navigate on the page in a separate window:

Another aspect of the changed simulator behavior is the enhanced security aspect. As BlueConic runs in https, we will by default try to load the https-version of the site as well. When the https version is not available, your browser will generate a warning. 
To configure BlueConic on an http-only site, you need to allow your browser to display mixed content.
Read more info on this subject.

 

Dialogue widget improvements

We also updated the dialogue widget with some new features:

• The dialogue widget now contains a filter option to quickly find the right dialogues
• When you hover over a position on the page, that position will be highlighted in the dialogue widget 

 

Screen width and height stored separately

The context variables are now expanded with two new properties: the screen resolution is now stored in a separate screen width and screen height. This allows marketers to easier segment on screen size. Using these new properties, you can now specify a set of screen sizes in a segment (e.g. do not display this dialogue on screens smaller than 1024 pixels wide. )

Listening to visitors based on IP addresses 

A new listener can profile visitors based on their IP address(es).

This listener is not installed automatically, but can be added to BlueConic by installing it from the following URL: https://plugins.blueconic.net/iplistenerinteractiontype/index.xml 

 

Connect Campaigns

BlueConic now helps you to connect outbound to inbound campaigns for targeted follow-up. A new section under "profiles" allows you to set profile properties for people following tracking URLs or viewing tracking pixels outside pages in your universe.

You now also have the option to change a target URL afterwards, or create a new tracking URL or pixel as a copy from an existing one, boosting the productivity when you need to create a set of trackers with the same purpose.

Contextual Dialogues

Note: You've landed on some older release notes from the introduction of BlueConic dialogues. Get the most current feature info on BlueConic Dialogues. 

BlueConic introduces contextual dialogues. Dialogues can now be edited completely in context of the customer's journey. Using your existing content as a starting point you can optimize the dialogues by adjusting any type of dialogue in the very same context as your visitors are experiencing it.

Contextual dialogues is available for content and lightbox interactions, which now both offer the ability to directly edit and configure them inline, allowing you to directly view these messages in the context of the webpage. Banner interactions can be created now without the need for a separate plugin, but using the new powerful content interaction type.

 

Revised dialogues section

The dialogue section underwent a complete transformation, which will drastically increase the flexibility in managing your online dialogues:

• You can now create your own overviews of dialogues using BlueConic's smart navigation
• You can boost results of any existing dialogue by changing it into an optimizer. The existing interaction in the dialogue will become the first variant of your optimizer
• It is now possible to change the type of an interaction of an existing dialogue. You do not have to decide upfront which type you want to use.
• There is a direct preview link from the dialogues tab to the simulator: this will open the simulator and force view the dialogue that you were editing. This allows you to inspect this dialogue within the context of other possible dialogues on the page.
• The content and lightbox interactions have been updated and allow you to configure them completely inline in the context of the page that you want them to display. More details can be found in this section.

The next section explains more about how existing interactions and dialogues will migrate from R33 to R34. 

 

Dialogues and Interactions

In R34 we have made small changes to the concepts of "Dialogues" and "Interactions".

A dialogue is now the set of rules around the message that you want to show to a visitor (who, where, what and why). An interaction only concerns the message itself (what). A variant therefore is now exactly similar to an interaction with the only difference that it operates in an optimizer dialogue.

In the migration this means that all "interactions" from R33 or earlier are now migrated to "dialogues", and the grouping function of "dialogues" in R33 or earlier has been changed into a label for all the interactions that were part of that dialogue. This gives you the opportunity to organize your dialogues in a much more flexible way, as you can add multiple labels to an interaction.

For example:

Let's say that in R33 you had the Dialogue: "Prospect campaign", that contained 4 interactions:

Now in R34 you will see all the individual interactions back as dialogues. The name of the dialogue from R33 is now added as a label to these new dialogues. By clicking on the label you can quickly see the other R33-interactions that previously belonged to the same dialogue, and directly navigate to them.