What: The BlueConic platform has a variety of built-in connections with some of the most popular Google products. This article lays out the differences between each connection so you know when and how to use them.
Why: Transfer customer data from and to Google systems to enrich BlueConic profiles with anything from website analytics to advertising insights to real-time streaming. This data can then be used directly within BlueConic or synchronized out to other marketing platforms to interact with users and enable right-time messaging. Or, enrich data and enhance capabilities within Google platforms by using data collected by BlueConic and other systems.
Available Google Connections in BlueConic
Currently, BlueConic has the following Google connections available within the platform's connection library:
Logo | Connection | Knowledge Base Article | Use Case |
Google Tag Manager (GTM) | Importing BlueConic data to Google platforms (Google Analytics, GA4, and Ad Manager) and vice versa to create rich, unified profiles | ||
Google Analytics 4 (GA4) | Export BlueConic data to GA4 using the custom event tagging | ||
Ad Manager Ad Exchange | Using BlueConic data to create customer segments that optimize advertisement targeting and efficiency | ||
Ad Manager for Publishers
(previously DoubleClick) | Using BlueConic data to create customer segments that optimize advertisement targeting and efficiency | ||
Google Ads Customer Match | Matching customers between BlueConic and Google-owned channels to create more personalized advertisements (formerly Google AdWords) | ||
Google Drive | Synchronizing data and databases with BlueConic via delimited flat files on servers | ||
Google BigQuery | Exporting BlueConic data to BigQuery for further cleansing, visualization, and analysis | ||
Google Cloud Pub/Sub | Streaming data in real time between BlueConic and Google Cloud | ||
Google Cloud Storage | Sharing data between BlueConic and Google Cloud Storage to enhance user profiles and groups |
Learn more: Visit BlueConic University
See the Introduction to Connections video in the BlueConic University.
Privacy policy
Before connecting your BlueConic data with Google connections, be sure to review the information on using BlueConic with Google in our privacy policy.
Learn more
To learn more about connecting with BlueConic data with Google platforms, contact your Customer Success Manager at [email protected].