The BlueConic Privacy settings page includes configurations that are important if you use BlueConic in a situation where you first want to ask visitors for permission to build a profile (e.g., to comply with GDPR, CCPA/CPRA, or other privacy legislations). If this is the case, consult with your service provider because settings will vary for the specific use case.
Navigate to privacy settings
From the Settings dropdown, click Privacy.
Configure privacy settings
For the default permission setting, it is recommended that you collect consent status via Objectives and leave the default permission level set to Level 2.
Select at least one or more legislation zones for which you would like to offer privacy and consent controls, or select the "Rest of the World" option to support all legislation zones.
Once you select a legislation zone, click the dropdown that appears next to that zone to designate it as Opt-in or Opt-out.
(Optional) Enable the Clean up profile feature to make sure that the profile only contains data related to BlueConic Objectives for which the visitor has given consent.
If a visitor withdraws consent for an objective, the related profile properties will be automatically cleared unless another objective allows the data to be retained. Only profile properties linked to BlueConic objects associated with an objective will be removed.
Create one or more domain groups and add the domains to them that will share visitor profiles.
(Optional) Enable external analytics settings to control whether segment, dialogue, or lifecycle names are included or kept private when exporting profile data to external systems like Google Analytics.
Default permission
The Default permission setting on the Privacy page is part of a deprecated process for applying a default permission level to all website visitors. This setting is only available for tenants created before the July 2024 release.
The options for this setting are:
Permission | Description |
Level 0 (opt out) | BlueConic collects no anonymous or personal data, resulting in an impersonal experience with only static content. |
Level 1 | BlueConic collects anonymous statistical data to optimize the visitor's website experience. |
Level 2 | BlueConic stores personal data and preferences, providing the most personalized experience. |
Require consent legislation zones
You can manage customer privacy and consent for one or multiple legislation zones, including:
Argentina (DPL)
Australia (Privacy Act)
Belize (DPA)
Brazil (LGPD)
Canada (PIPEDA)
Chile (L19.628)
Colombia (L1581/D1377)
Costa Rica (L8968)
El Salvador (Privacy Statutes)
Europe (GDPR)
Guatemala (LAIP, 57-2008)
Haiti (APD)
Honduras (LPDCP)
Israel (PPL)
Jamaica (DPA)
Japan (APPI)
Mexico (LFPDPPP)
New Zealand (Privacy Act 2020)
Nicaragua (L787)
Panama (L81)
People's Republic of China (PIPL)
Peru (DPL)
Switzerland (DPA)
Trinidad & Tobago (DPA)
United Kingdom (UK GDPR)
US - California (CCPA/CPRA)
US - Colorado Privacy Act (CoPA/SB190)
US - Connecticut Data Privacy Act (CDPA/CTCPDA)
US - Delaware Personal Data Privacy Act (DPDPA)
US - Florida Digital Bill of Rights (FDBR)
US - Iowa Consumer Data Protection Act (ICDPA)
US - Montana Consumer Data Privacy Act (MTCDPA)
US - Nebraska Data Privacy Act (NEDPA)
US - Nevada (SB220)
US - New Hampshire Privacy Act (NHPA)
US - New Jersey Data Privacy Act (NJDPA)
US - New York (NYPA)
US - Oregon Consumer Privacy Act (OCPA)
US - Texas Data Privacy and Security Act (TDPSA)
US - Utah Consumer Privacy Act (UCPA)
US - Virginia’s Consumer Data Protection Act (VCDPA/SB1392)
Rest of the World (including the disabled legislations zones)
Opt-in and opt-out designations
Opt-in: A visitor in an Opt-in zone meets the objective only if they consent. If they refuse or make no selection, the objective is not met.
Opt-out: A visitor in an Opt-out zone meets the objective unless they explicitly refuse consent. If they make no selection, the objective is still met.
Profile sharing
In BlueConic, domain groups allow domains to share visitor profiles. A visitor has a separate profile for each domain group they interact with. If a visitor accesses domains in different groups, they will have multiple profiles—one per group. Moving a domain between groups does not transfer profiles; instead, the visitor adopts the profile of the new group.
Create a domain group
Before you can create a domain group, you must first create domains. To create a domain group:
Enter the name of the new domain group.
Click Add Group.
To assign a domain to a domain group, expand the group containing the domain you want to assign to a different group.
Drag and drop individual domains between domain groups.
Repeat the above steps for each group you want to create.
Edit or delete a domain group
To edit or delete a domain group:
Hover the mouse over the domain group you want to edit or delete; icons appear to the right.
Click the edit icon to rename your domain group.
Click the delete icon to remove your domain group (it must be empty of domains first).
Click OK.
FAQs
What is the "Default Group" domain group?
Before you create any domain groups, there is one default domain group named "Default Group". The Default Group cannot be deleted or renamed. Any domains that you create are always first added to the Default Group. After you create one or more groups, you can move domains freely between them.
How do domain groups work with conversion URLs?
When adding domains to a domain group, note that conversions are only counted if the Conversion URL belongs to the same domain group as the dialogue or optimizer. If the Conversion URL is in a different domain group, the conversion will not be recorded.